Before starting marketing and selling your product, you must determine to whom you will sell it. You cannot market or advertise your product to anyone at random. It would be best to determine your target audience and who will most likely buy your product.
What is a Target Audience?
Target audience refers to the specific group of consumers most likely to want your product or service. It is the traditional approach to identifying ideal customers.
What is a Buyer Persona?
A buyer persona is an audience segmentation approach that uses accurate data to identify and define customers interested in your product.
With a buyer persona, you can find your audience’s habits, characteristics, or behaviors and use that information to create a strategy to get them interested in your product.
Though these two terms may appear synonymous, there is a distinct difference between the two that has a significant impact on your business.
Differences Between the Target Audience and the Buyer Persona.
· The target market is organized based on demographic information and analyzing your competitor’s consumer base. You do not have to rely on your competitors to create your buyer persona. Instead, think about how to expand your customer base based on previous customer experiences and reviews.
· Buyer personas delve deeper to uncover important information about their target customers, allowing them to develop a deeper understanding of customers to quickly meet their needs and increase customer retention. In contrast, the target market merely summarizes its ideal customer details.
· A buyer persona helps you learn more about the factors influencing a customer’s decision-making and how your product can help a customer solve a problem.
In conclusion, the buyer personas approach has a higher potential for success because the marketing landscape is changing quickly. Creating a buyer persona is critical if you want more visitors and customers to your business. But that doesn’t mean you should ignore a target audience.